Digital Engagement Product Manager

Datum 14 sep. 2023
Vervaldatum 02 okt. 2023
Aantal uren 32-40
Plaats Den Haag
Betaald Ja
Organisatie Rode Kruis


This is an excellent opportunity to introduce strong product management, in a ‘start-up’ like environment, with a very strong social purpose.

Digital Engagement Product Manager (32-40 hours p/w)
Location: The Hague

510 is the data initiative of the Netherlands Red Cross. Our vision is that smart use of data will help towards faster, higher quality and more (cost) effective humanitarian aid at a global level. The 510 initiative was established early 2016 and has grown since into a team of 90 core and project staff, students and volunteer data experts with diverse backgrounds. The team is developing data and digital product solutions for humanitarian aid.

Purpose of the position

510 is ‘scaling up’ digital humanitarian products in order to maximise their humanitarian impact. To achieve this we need to enhance our product management capabilities, and as a result, we are looking for an Digital Engagement Product Manager who can help us achieve this aim for a number of existing products.

The majority of the role will be spent defining, developing and scaling up the Digital Engagement Hub (DEH), which is a major Community engagement product initiative of the IFRC. The hub is a series of integrated products which connect National Societies with communities, digitally.

The remaining time will be spent developing the vision and roadmap for two exciting 510 products focussed on Community Engagement. (1) the Helpful Information Application (HIA), which is a 510 product aimed at using information as aid and (2) our Social Media Listening (SML) platform, which is a service utilising social media data to empower National Societies to make more informed decisions to support people affected.

Community Engagement and Accountability (CEA) is an important – and rapidly growing – discipline within the humanitarian sector which places communities at the heart of decision making, and aims to provide dignity to communities affected and accountability for humanitarian organisations. Typically CEA is done via human-to-human interaction. At 510, we believe this can be complemented and amplified using digital technology.

Your role would be to create and own the product vision and roadmap, to understand the market and ensure the product is well positioned in the market, to understand how the products fits into the users workflows, and to work closely with the software development, product design, marketing and account management teams to drive growth. Our humanitarian partners will mainly be Red Cross/Red Crescent national societies around the globe.

The Digital Lead in 510 will line manage this role. However, the role will also have a functional link to the IFRC’s Digital Transformation director for accountability on the Digital Engagement Hub.


What are your core tasks going to be?

Product visions

Develop and maintain the product visions

Create a team with the capabilities to realise the product visions

Manage the agenda and content for the IFRC Steering Committee on DEH, to enable strategic decisions to be made.

Product design, development, and maintenance

Ensure that we have close contact with our partners, potential partners and users to understand their needs. Ensure that the most important user needs are prioritised and developed in the products.

Work closely with the product development and product design teams to realise the product visions

Investigate opportunities for collaboration with commercial organisations to enhance the value proposition

Monitor the performance of the products and deliver Service Level targets

Product marketing

Understand the market and the competitive landscape to ensure the products is well positioned in the market

Develop a business (cost recovery) model to deliver a long-term sustainable and affordable service and optimise the product pricing and commercial approach to deliver this.

Create a compelling value proposition, and communicate this to 510 staff, key stakeholders in the federation, and potential partners.

Deliver impact analysis on delivered instances of the Digital Engagement Hub, to prove the value that it delivers.

Work with marketing to develop engaging marketing materials that will support product growth

Partner relationships & support

The Digital Engagement Hub is an IFRC product, and as a result it is of paramount importance to develop a strong working relationship with key IFRC Secretariat stakeholders, and key National Societies globally.

Work with Account management and key stakeholders in 510 to identify key potential partners, and work together to generate relationships and leads

Build a client adoption approach which leads to successful onboarding of new partners, strong relationships with key users and decision makers, and DEH , HIA and SML embedded into National Societies ways of working

Build a strong client support function delivering excellence client service, measurable via regular client satisfaction surveys and feedback mechanisms.

Functie-eisen en profiel

What do you bring?
Qualifications, skills and experiences:

We value diversity — in backgrounds and experiences. We need people from all backgrounds to help build the future of data & digital in the humanitarian sector. We encourage you to apply, regardless of your cultural background, physical limitations, gender identity, religion, sexual orientation or age. All of our team member’s points of view are key to our success.

Highly valued:

  • At least 3-5 years of professional experience as a Product Manager of digital products
  • Knowledge of Community Engagement and Accountability, in particular within the Red Cross/Red Crescent movement
  • Proven track record of growing a product in a market
  • Organized, focused and disciplined
  • Experience working with product development and account management teams
  • Professional command of English language.
  • Demonstrable interest in humanitarian aid

Please note that you will need to have a work and residence permit for the Netherlands


  • Experience in organizations scaling up
  • Experience in a humanitarian organization
  • Understanding the fundamentals of software development
  • Knowledge of agile methodology
  • Mastering one additional IFRC official language (Arabic, French, Spanish)

Your talents

  • Helicopter View
  • Strategic insight
  • Situational awareness
  • Initiative
  • Service oriented
  • Analysing and judging
  • Decisiveness
  • Cooperation
  • Flexibility
  • Planning

Learn more

Read about 510

Read what the Netherlands Red Cross international department does

Read about the role of IFRC and the role of the Digital Transformation team

Ons aanbod

What we offer

An interesting job with a unique organization and an innovative team. The organization has an immense international network and a significant impact in the humanitarian sector.

We offer a flexible and social working environment with room for initiative and personal development. A contract for a year with the possibility to extend. The salary is set in scale 11 and dependent upon education and relevant professional experience (min. € 3.650,42 and max. € 4.746,42 gross based on fulltime position).

Our office is in the Hague, walking distance from the Laan van NOI station. Based on our re-work concept you work partly from home and partly from the office. We regularly meet colleagues on the work floor but also online via Teams to discuss cross functional issues and to stay connected to each other and our networks.

Informeren en solliciteren

How do you apply?

Please send your resume in English and letter of motivation with reference to Shelly Jonker before 2 October 2023 through the apply button

For more information about the position, you can contact Richard Lines at (digital team lead).

Please note that an integrity background check and an assessment are part of the selection process.

For more information of the work of the Netherlands Red Cross please go to and NLRC on Facebook: and Twitter:

NLRC does not accept third party mediation or acquisition for this vacancy